Pri­va­cy poli­cy

Gene­ral:

Care­ful hand­ling of your per­so­nal data is our top prio­ri­ty. We strict­ly adhe­re to the data pro­tec­tion pro­vi­si­ons of the Data Pro­tec­tion Act (DSG) and the Gene­ral Data Pro­tec­tion Regu­la­ti­on (EU GDPR) when collec­ting, pro­ces­sing and using them. You can find out more about how we hand­le your per­so­nal data below.. 

Data acqui­si­ti­on:

Our data pro­tec­tion regu­la­ti­ons app­ly, among other things, to the use of the con­ta­ct form and the use of the news­let­ter on this web­site. The con­ta­ct form on our web­site offers inte­res­ted peop­le the oppor­tu­ni­ty to con­ta­ct us or to inter­act with us. If you pro­vi­de us with per­so­nal data via the con­ta­ct form, we will use your per­so­nal data so that we can ans­wer your request. When regis­tering for the news­let­ter, the email address will be used for own adver­ti­sing pur­po­ses until the news­let­ter sub­scri­ber unsub­scri­bes from the news­let­ter. You can unsub­scri­be from the news­let­ter at any time.

What is per­so­nal data:

Per­so­nal data is all infor­ma­ti­on about tho­se affec­ted by which the iden­ti­ty of the per­son con­cer­ned is deter­mi­ned or can be deter­mi­ned. Infor­ma­ti­on can be any infor­ma­ti­on that is rela­ted to or can be brought to a per­son, such as Your name, address, email address, date of birth. We only request the dis­clo­sure of the per­so­nal infor­ma­ti­on that we abso­lute­ly need to ful­fill the order. The data pro­vi­ded will only be used to ful­fill the order. Inci­dent­al­ly, the data is not trans­mit­ted to third par­ties unless this is necessa­ry to car­ry out an inqui­ry or ser­vice. 

Use of ser­vice pro­vi­ders:

In addi­ti­on to our own employees, access to your per­so­nal data is also limi­ted to employees of addi­tio­nal­ly com­mis­sio­ned ser­vice pro­vi­ders, if necessa­ry to ful­fill the order. Our employees, as well as employees of all con­trac­ted ser­vice pro­vi­ders, are advi­sed of data secrecy and are obli­ged to hand­le per­so­nal data with care.

Data secu­ri­ty:

We secu­re our web­site and the other sys­tems with tech­ni­cal and orga­niz­a­tio­nal mea­su­res against loss, dest­ruc­tion, access, chan­ge or dis­tri­bu­ti­on of your data and take exten­si­ve secu­ri­ty mea­su­res to pro­tect your data from unwan­ted access. 

Ser­ver-Log­files: 

When you visit our web­site, we save, among other things, for sys­tem and data secu­ri­ty. The fol­lowing data (so-cal­led ser­ver log files), which your inter­net brow­ser trans­mits to us or to our web space pro­vi­der:
— brow­ser type and ver­si­on
— Ope­ra­ting sys­tem used
— Web­site from which you visit us “Refer­rer URL”
— The web­site you are visi­t­ing
— Date and time of your access
— Your Inter­net Pro­to­col (IP) address.
This anony­mous data is stored sepa­r­ate­ly from any per­so­nal data you may have pro­vi­ded and the­re­fo­re does not allow any con­clu­si­ons to be drawn about a spe­ci­fic per­son. They are eva­lua­ted for sta­tis­ti­cal pur­po­ses in order to opti­mi­ze our web­site and our offers.

Coo­kies:

Our web­site uses coo­kies. Coo­kies are small text files that make it pos­si­ble to save cer­tain infor­ma­ti­on about you and your usa­ge beha­vi­or regar­ding our web­site on your end device (e.g. PC, smart­pho­ne, tablet). With coo­kies we can incre­a­se the usa­bi­li­ty of our web­site, opti­mi­ze our web­site and ensu­re the func­tio­n­a­li­ty of our web­site. You can allow or pre­vent the sto­rage of coo­kies even with most brow­sers. Plea­se note, howe­ver, that deac­ti­vat­ing coo­kies can limit the func­tio­n­a­li­ty of our web­site. You can dele­te coo­kies that are alrea­dy stored on your device at any time using the set­tings in your brow­ser. When you visit our web­site for the first time, we point out the use of coo­kies. By cli­cking on the accept but­ton in this noti­ce or by con­ti­nuing to brow­se our web­site, you agree to the use of coo­kies. 

Goog­le Ana­ly­tics: 

Our web­site uses Goog­le Ana­ly­tics, a web ana­ly­tics ser­vice pro­vi­ded by Goog­le Inc. (“Goog­le”). Goog­le Ana­ly­tics uses so-cal­led “coo­kies”, text files that are stored on your com­pu­ter and that allow an ana­ly­sis of the use of the web­site. The infor­ma­ti­on gene­ra­ted by the coo­kie about your use of this web­site is usual­ly trans­fer­red to a Goog­le ser­ver in the USA and stored the­re. As part of the IP anony­miz­a­ti­on on this web­site, your IP address will be shor­ten­ed by Goog­le befo­re­hand wit­hin mem­ber sta­tes of the Euro­pean Uni­on or in other con­trac­ting sta­tes of the Agree­ment on the Euro­pean Eco­no­mic Area. The full IP address will only be trans­mit­ted to a Goog­le ser­ver in the USA and abbre­via­ted the­re in excep­tio­nal cases. On our behalf, Goog­le will use this infor­ma­ti­on to eva­lua­te your use of the web­site, to com­pi­le reports on web­site acti­vi­ty and to pro­vi­de other services rela­ted to web­site acti­vi­ty and inter­net usa­ge to the web­site ope­ra­tor. The IP address trans­mit­ted by your brow­ser as part of Goog­le Ana­ly­tics will not be mer­ged with other Goog­le data. You can pre­vent the sto­rage of coo­kies by set­ting your brow­ser soft­ware accord­in­gly. Howe­ver, plea­se note that if you do this you may not be able to use the full func­tio­n­a­li­ty of this web­site. You can also pre­vent Goog­le from collec­ting the data gene­ra­ted by the coo­kie and rela­ting to your use of the web­site (inclu­ding your IP address) and from pro­ces­sing this data by Goog­le by cli­cking on the fol­lowing link: http://tools.google.com/dlpage/gaoptout?hl=de Down­load and install the avail­ab­le brow­ser plug-in. You can find more infor­ma­ti­on on terms of use and data pro­tec­tion at  http://www.google.com/analytics/terms/de.html or under https://www.google.de/intl/de/policies 

Goog­le AdWords:

Our web­site uses the online adver­ti­sing pro­gram “Goog­le AdWords” and as part of Goog­le Ad-Words con­ver­si­on tracking. Goog­le Con­ver­si­on Tracking is an ana­ly­sis ser­vice pro­vi­ded by Goog­le Inc. (“Goog­le”). If you click on an adver­ti­se­ment pla­ced by Goog­le, a coo­kie for the con­ver­si­on tracking is pla­ced on your com­pu­ter. The­se coo­kies have a limi­ted vali­di­ty, do not con­tain any per­so­nal data and are the­re­fo­re not used for per­so­nal iden­ti­fi­ca­ti­on. If you visit cer­tain pages of our web­site and the coo­kie has not yet expi­red, Goog­le and we can reco­gni­ze that you cli­cked on the adver­ti­se­ment and were for­war­ded to this page. Every Goog­le AdWords cus­to­mer recei­ves a dif­fe­rent coo­kie. This means that the­re is no pos­si­bi­li­ty that coo­kies can be tra­cked via the web­sites of other AdWords cus­to­mers. The infor­ma­ti­on obtai­ned using the con­ver­si­on coo­kie is used to crea­te con­ver­si­on sta­tis­tics for AdWords cus­to­mers who have opted for con­ver­si­on tracking. This tells AdWords cus­to­mers the total num­ber of users who cli­cked on their ad and were redi­rec­ted to a page with a con­ver­si­on tracking tag. Howe­ver, you will not recei­ve any infor­ma­ti­on that can be used to per­so­nal­ly iden­ti­fy users. If you do not want to par­ti­ci­pa­te in tracking, you can object to this use by pre­ven­ting the instal­la­ti­on of coo­kies by making the appro­pria­te set­ting in your brow­ser (deac­ti­va­ti­on opti­on). You will then not be inclu­ded in the con­ver­si­on tracking sta­tis­tics. By visi­t­ing our web­site, you agree to this pro­ce­du­re. Fur­ther infor­ma­ti­on and Google’s data pro­tec­tion decla­ra­ti­on can be found at:  https://www.google.de/intl/de/policies.

Ein­satz von Goog­le Remar­ke­ting:

This web­site uses the remar­ke­ting func­tion of Goog­le Inc. (“Goog­le”). This func­tion is used to pre­sent inte­rest-based adver­ti­se­ments to visi­tors to the web­site wit­hin the Goog­le adver­ti­sing net­work. The web­site visitor’s brow­ser stores so-cal­led “coo­kies”, text files that are stored on their com­pu­ter and make it pos­si­ble for the visi­tor to be reco­gni­zed when they visit web­sites that belong to the Goog­le adver­ti­sing net­work. On the­se pages, visi­tors can then be pre­sen­ted with adver­ti­se­ments that rela­te to con­tent that the visi­tor has pre­vious­ly acces­sed on web­sites that use the remar­ke­ting func­tion of Goog­le. Accord­ing to its own infor­ma­ti­on, Goog­le does not collect any per­so­nal data in this pro­cess. If you still do not want Google’s remar­ke­ting func­tion, you can gene­ral­ly deac­ti­va­te it by making the appro­pria­te set­tings at http://www.google.com/settings/ads Alter­na­tively, you can deac­ti­va­te the use of coo­kies for inte­rest-based adver­ti­sing via the adver­ti­sing net­work initia­ti­ve by fol­lowing the inst­ruc­tions at http://www.networkadvertising.org/managing/opt_out.asp Fur­ther infor­ma­ti­on on Goog­le remar­ke­ting and Google’s pri­va­cy poli­cy can be found at http://www.google.com/privacy/ads. 

Face­book-Pixel

We use the Face­book pixel from Face­book on our web­site. We have imple­men­ted a code for this on our web­site. The Face­book pixel is a sec­tion of Java­Script code that loads a collec­tion of func­tions with which Face­book can track your user actions if you came to our web­site via Face­book ads. For examp­le, when you purcha­se a pro­duct on our web­site, the Face­book pixel is trig­ge­red and stores your actions on our web­site in one or more coo­kies. The­se coo­kies enab­le Face­book to com­pa­re your user data (cus­to­mer data such as IP address, user ID) with the data from your Face­book account. Then Face­book dele­tes this data. The data we collect is anony­mous and can­not be view­ed by us and can only be used in the con­text of adver­ti­sing. If you are a Face­book user yourself and log­ged in, a visit to our web­site is auto­ma­ti­cal­ly assi­gned to your Face­book user account. We only want to show our services and pro­ducts to peop­le who are real­ly inte­res­ted in them. With the help of Face­book pixels, our adver­ti­sing mea­su­res can be bet­ter tailo­red to your wis­hes and inte­rests. In this way, Face­book users (if they have allo­wed per­so­na­li­zed adver­ti­sing) can see sui­ta­ble adver­ti­sing. Face­book also uses the data collec­ted for ana­ly­sis pur­po­ses and its own adver­ti­se­ments. If you are log­ged in to Face­book, you can chan­ge your set­tings for adver­ti­se­ments yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen FIf you are not a Face­book user, you can basi­cal­ly mana­ge your usa­ge-based online adver­ti­sing at http://www.youronlinechoices.com/de/praferenzmanagement/ The­re you have the opti­on to deac­ti­va­te or acti­va­te pro­vi­ders. If you want to learn more about Facebook’s data pro­tec­tion, we recom­mend the company’s own data gui­de­li­nes at https://www.facebook.com/policy.php.

Infor­ma­ti­on, cor­rec­tion and dele­ti­on of your data:

Accord­ing to the Data Pro­tec­tion Act, you have the right that we can pro­vi­de you with infor­ma­ti­on on request about which data we have stored and used by you. If your data stored by us is incor­rect, we will cor­rect it on request. You can con­ta­ct us at the abo­ve address. You have the right to block and dele­te the data stored about you. If the dele­ti­on con­tra­dicts sta­tu­to­ry reten­ti­on requi­re­ments or other sta­tu­to­ry rea­sons, only your data can be blo­cked ins­tead of the dele­ti­on.